Our Heritage & Vision
A house built on trust.
From a single counter in Gujranwala to a curated address for the finest surfaces in Pakistan — this is the story of Super 313, and the vision that keeps it honest.
From a single counter in Gujranwala to a curated address for the finest surfaces in Pakistan — this is the story of Super 313, and the vision that keeps it honest.
Super 313 Traders was born from a simple conviction — that the people building Pakistan's homes deserved one honest place to find surfaces they could truly trust.
In the early days it was a single counter and a promise: never sell a family a floor you would not lay in your own home. That promise travelled by word of mouth. One satisfied builder became ten; ten became a community of architects, contractors and homeowners who returned not for the lowest price, but for the certainty that what they were shown was exactly what they would receive.
As demand grew, we made a deliberate choice — to curate rather than merely stock. Instead of filling shelves with everything, we sought out the makers who shared our standard: Pakistan's strongest ceramic manufacturers alongside the ateliers of Italy. Every brand we added had to earn its place on the wall.
Today Super 313 serves two cities and carries a family of trusted house brands — but the counter it started at, and the promise made there, have never changed.
A single counter in Gujranwala and one rule — sell only what you would stand on yourself. Trust, not turnover, became the measure of a good day.
Reputation spread the way it should — builder to builder, home to home. Repeat customers, not advertising, carried the name across the district.
We chose to curate rather than stock everything — partnering only with manufacturers whose quality matched the promise we had already made.
Pakistan's finest ceramics were joined by the ateliers of Italy, bringing world-class faucets and sanitary ware under one trusted roof.
Showrooms in Gujranwala and Faisalabad, a family of house brands, and the same welcome that started it all — refined, never diluted.
We are not chasing the largest showroom or the longest shelf. We are building something slower and stronger: a reputation that outlasts trends, a standard that never bends to a sale, and a relationship with every customer that begins long before the tiles are chosen and continues long after they are laid.
We add a brand only when it earns its place. Fewer, finer choices — so every surface we show is one we stand behind.
A floor is a twenty-year decision. We would rather be trusted the longest than remembered for a single season.
Pakistan's best manufacturers beside the ateliers of Italy — the finest of home and the finest of abroad, under one roof.
We answer the phone, keep our promises and treat one bathroom with the same care as a hundred apartments.